In 2003, Jeff Blandford realized his hobby was becoming something much larger than expected —he needed to make a couple of changes. After hearing the advantages of having a business, he set upon thinking up a name (and not just "Jeff Blandford Ceramics"). Playing with adjectives, he arrived at two so true to his aesthetic—Voluptuous and Modern. Volmod was the right combination, with a certain modernity, simplicity, and slight humor in itself.